North-star metric

• aiming for 500 clicks per video

What did i get done?

• Acta: posted upcoming behind Acta Episode as video and podcast
• Louis: finished 2 YouTube videos (titles: "Why I Quit My Successful Startup - Raw" and "10 Questions with Benedikt") -Bjoern: Bjoern: 1 YouTube video, 5 Instagram clips

Learnings/New thoughts

• “Planning for setbacks is crucial (e.g., doctor visits/hospital trips on weekends). Next time, I’ll block 1-2 hours buffer weekly.”
• Thumbnails, corrections and uploads can easily add an extra hour per video — next time, I’ll budget this time upfront to avoid last-minute stress.

What is limiting right now?

-External: middle ear infection, which reduced my focus and availability.

• Internal: didn’t proactively buffer time to produce content ahead of schedule.

Goals for this week

• Be at least one day ahead of my posting schedule by end of the week
• Ensure all upload-related materials (passwords, notebooks, gear) are pre-packed or stored in an easy-access digital format to eliminate avoidable delays
• Reflecta: publishing 3 videos aiming for 500 views per video, 9 short, 6 IG posts
• Acta: publish weekly behind as Video and Podcast + 5-10 clips
• Bjoern: publish Breathwork exercise video + 5 clips, publish 10 clips for IG

North-star metric

• Turn every goal into a shipped product — from AI tools to content posts

What did i get done?

• sent in the next video for Bjoern on the first Breathwork Exercise video
• Defined a new simplistic style for Reflecta
• Finished and uploaded the new Behind Acta episode to YouTube and Spotify — it highlights major behind-the-scenes changes (worth checking out!)
• first Versions of the new upcoming Reflecta Videos

Learnings/New thoughts

-taking full ownership of videos I don't manage to finish.

• growing my understanding of style on each Channel im working on - learning what matters most to Bjoern in expressing himself

What is limiting right now?

• Still on my way with feeling fully satisfied by the new simplicity-first approach. While it makes the message clearer and less overwhelming, I’m unsure if it’s distinctive enough to stand out amid social media noise.

Goals for this week

• Reflecta: posting 2 videos for Reflecta on youtube and Instagram aiming for 500 views per video to validate style shift.
• Acta: posting the upcoming behind Acta Episode on as Video and Podcast + post 10 clips (made from riverside or similar)
• Louis: finish 3 youtube videos for Louis (why i quit my succesful startup - raw, 2nd video by thu from louis, finish 10q with benedikt)
• Bjoern: iterate over one youtube video, create 5 clips for ig

North-star metric

• Turn every goal into a shipped product — from AI tools to content posts

What did i get done?

• Explored and tested new AI agent workflows to assess their effectiveness
• Built the first ( free version) prototype to automate recurring tasks.
• Read one-third of Extreme Ownership - inspiring take on full ownership

Learnings/New thoughts

• Take full ownership - Instead of blaming the delay on being sick, I’m planning better around contingencies.”

What is limiting right now?

• Being sick last week threw me off more than I expected — I’m a week behind now, and the pressure’s starting to get to me.

Goals for this week

• AI Agent

• finish the initial build and run a user test for the AI Agent

• Reflecta

• create and publish two videos for Reflecta
• create and publish the first two posts on Instagram for Reflecta + first Reel

• Bjoern

• post next video for Bjoern on Youtube
• post first two Clippings for Bjoerns Instagram

• Louis Morgner

• finalize “10 Questions” video and prepare it for launch
• 1 Youtube Video + Short

What did i get done?

• published two podcasts for Bjoern
• publish our first two Acta Podcasts
• published the first Reflecta Video
• started creating a quality and output oriented AI Agent
• finished a new video for Bjoern

Learnings/New thoughts

• Learned more about Ai / Ai Agents
• new ways to improve performance

What is limiting right now?

• not the perfect health conditions

Goals for this week

• finishing the AI Agent
• creating at least 3 more videos for Reflecta
• starting Reflecta on Instagram
• starting Bjoern Instagram with clipping the first videos

what did i get done?

• I finished all three videos for Bjoern
• For Reflecta, I focused on getting things moving: I refined several key scenes, built a set of reusable animation modules, and improved the export workflow for faster output. The visual direction is clearer now, and the system behind it is more scalable.

learnings/new thoughts

• Done is better than perfect – especially when paired with smart structure.
• Momentum builds clarity.
• Creative flow comes from reducing friction, not adding layers.

what is limiting right now?

• Some Reflecta scenes took longer than expected – mostly due to overthinking details. Letting go of perfection earlier would speed things up.

goals for this week

• Render and finalize two Reflecta Videos and prepare them for publishing.
• Release Weekly Update #4 (video + podcast).
• publish everything for behind Acta on spotify and apple music
• publish two podcasts for Bjoern
• Keep improving the pipeline – more speed, less friction.

what did i get done?

• I continued the Weekly Update format and I'm currently finalizing the next edition.
• I started working on Reflecta and did a deep dive to develop a fitting but output-driven design language.
• I tested new tools to improve and simplify my workflow.
• I created the visual identity for Bjoern Keune and built a consistent look and feel around his brand.
• I finished the intro for Bjoern Keune.
• I also completed two more videos for Bjoern

learnings/new thoughts

• I realized that I need to act with a stronger focus on output.
• I learned what it truly means to have high agency and I like the idea of improving myself in that direction.
• Done is better than perfect.

what is limiting right now?

• Overthinking and perfectionism destroy momentum.

goals for this week

• publishing three Videos for Bjoern on Youtube, Instagram and LinkedIn
• publish the third weekly update Video
• publishing all three weekly's as a Podcast on Apple Music / Spotify
• publishing three Videos for Reflecta on Youtube and Instagram and prepare a schedule an the the first pre compositions for the upcoming week.