Justus Schoch

North-star metric

Social Fans 2.484 (+10%)

What did i get done?

• launch Video shitcheck.com
• filmed acta talk sessions

Learnings/New thoughts

• content is key, it works and we need to publish to gain traction
• doing thinks out of your comfort zone helps you learn new skills (belmilan shoot)

What is limiting right now?

• we still have not found a solution for the optimal fit of our company, even though we know we will find a solution its still in the back of my head

Goals for this week

• finish and publish the vlog
• make a my personal brand about our new journey
• create a high produced short for Louis
• upload acta talk session with matthias
• upload acta talk session with Leo
• create collab reel for Louis

North-star metric

+10% Follower Growth

What did i get done?

• We Filmed Vlog no.0 This week, Capturing the first week at Acta
• We published 1 Video for Louis + one Video on Phils Account, that brought +2,8% Followers this week
• We also set up The Notion and Google Drive Structure to optimize the workflow for everyone

Learnings/New thoughts

• You really need 100% clarity on your goal, tobe able to put all your energy into a thing.

What is limiting right now?

• We are still figuring out how our role as the media team looks in acta, And with still other projects besides acta and not a 100% perfect solution its is hard to have my full time and focus on the content part.

Goals for this week

• I want us to find the right solution so that I can dedicate my full attention to this content stuff, publish the first vlog and shortform pieces + uploaded one Personal Video around my journey with acta

You can lose a 100m race, just by being the one who has the worst start.

In the next weeks me and my team are starting the long content journey of acta, creating pieces that stand out and giving acta the visibility it deserves.

But...

The first hurdle is always the Start, not when to start but how to start. Most of the time this point is not important, simply starting always puts you ahead of your competition but this time it's different. We have a onetime chance to start momentum from the get go. Me and my Co-Founder already have Audiences to boost Louis into existence, but with the shier amount of opportunity's ahed of us it takes more then one thing bevor you start.

This is why my focus over the last 48h was on the structure of the whole content system. From all of my past projects I learned that it is crucial to have a functioning content system behind your creative mind. A system you can flood with ideas and that still is able to never lose an idea and always generates output.

For this reason I created a drive Library to store all the Files and Recordings, a Notion pipeline to give everyone in the team a easy to understand overview of our workflow, a team of 2-3 editors ready and waiting for our first videos and a Studio Setup for the office so that we are able to shoot multiple content pieces in one Day.

On top comes a Strategy that gives a first guideline for our journey. Louis and I sat down and took inspiration from our favorite creators and created a Style that we will use for all of our content.

Event though I love all of this, my creative mind is still breaking out of the boundary's. Sometimes that is good and intended, but sometimes you need to Chanel your thoughts onto one specific target. With everything going on, this often is quite hard but I thing its just a matter of practice.

Never the less, you can spend weeks planing your start, but what comes after will always be an unknown. But never starting will always change nothing.

with that being said, we are starting the first content Week and our goal is to produce some incredible statement pieces laying the foundation of what's to come!